Équestre
New York
2024
You might talk about your origin story, your team, highlight awards or recognitions, or share photos. Tap into your creativity. You’ve got this. The way you tell your story online can make all the difference.
Équestre is more than just a harness brand—it is a tribute to my personal journey with horses and a celebration of the deep connection between riders and their equine companions. The brand embodies elegance, craftsmanship, and timeless equestrian tradition, ensuring that every product reflects the grace and strength of the horses that inspire it. Through Équestre, I want to share my story with the world and create a brand that resonates with equestrian enthusiasts who cherish their own experiences with horses.
BACKGROUND STORY
Horses have always held a special place in my heart. As a child, I was drawn to their mystery and grace, which led me to learn horseback riding. Over time, my admiration for these magnificent creatures deepened, and I eventually had the privilege of owning my own horse, Elizabeth. Although our time together was brief, the bond we shared left a lasting impression on me.
RESEARCH MAP
MINDMAPPING
LOCATION
Torrance, CA
INSIGHTS
Problem
Traditional Harnesses Can Be Uncomfortable for Horses & Riders
Lack of Aesthetic Appeal in Functional Harnesses
Ergonomic & Adjustable Design
Équestre bridges the gap by offering sleek, minimalist designs that integrate elegant stitching, embossed branding, and refined metal finishes, making it both practical and stylish.
The brand appeals not just to riders but also to fashion-conscious individuals who want harness-inspired accessories.
TARGET AUDIENCE
Équestre is designed for equestrians and fashion-forward individuals who appreciate high-quality craftsmanship and timeless design.
Those looking for bold, sophisticated accessories that express confidence and adventure.
Young Adults & Teenagers
Luxury & Fashion Consumers
Equestrian Enthusiasts – Riders who seek premium, stylish, and functional gear.
Individuals drawn to the elegance of equestrian aesthetics.
Equestrian Enthusiasts
MOOD BOARD
NAME IDEATION
Équestre is the French word for "equestrian," symbolizing sophistication, heritage, and artistry. The name reflects the brand’s dedication to high-quality craftsmanship and its deep-rooted connection to equestrian culture.
PERSONA
Charlotte Beaumont
Competitive Equestrian & Fashion Enthusiast
Age:18
Location: New York
Interests: Horseback riding, luxury fashion, photography, travel
Style: Classic meets modern—loves tailored blazers, leather accessories, and minimalist aesthetics
Charlotte grew up around horses, competing in equestrian events from a young age. She has a deep appreciation for high-quality craftsmanship and seeks products that blend performance with refined style. When she’s not riding, she follows fashion trends, curates aesthetic social media posts, and loves discovering brands that align with her sophisticated yet adventurous personality.
Needs
Combines elegance with functionality
Reflects her passion for horses and timeless design
Premium materials that offer both durability and luxury
A statement of confidence and individuality
PERSONA
Ethan Carter
High School Student & Aspiring Equestrian Athlete
Age:17
Location: Austin, Texas
Interests: Horseback riding, outdoor adventures, classic menswear, photography
Style: Rugged yet refined—loves functional, high-quality leather gear and minimalist fashion
Ethan grew up on a ranch and has been passionate about horseback riding since childhood. He competes in show jumping and endurance riding, valuing gear that is both durable and stylish. Beyond riding, he follows high-end outdoor brands and appreciates products that combine craftsmanship with performance. He’s also into photography, capturing moments with his horse and scenic landscapes.
Needs
A perfect balance between style and function for riders like him
High-quality craftsmanship that withstands daily training
A brand reflects his passion for equestrian sports and classic design
A bold yet elegant aesthetic that aligns with his personal identity
Équestre is a harness brand that merges timeless equestrian tradition with modern design. Inspired by my personal journey with horses and the deep bond I shared with my own horse, Elizabeth, this brand captures the elegance, strength, and grace of these magnificent creatures. Combining fashion with functionality, Équestre offers high-quality harnesses that provide both durability and sophistication, appealing to riders and horse lovers who seek both performance and style. More than just a product, Équestre is a tribute to the connection between humans and horses—a story of freedom, confidence, and adventure.
CONCEPT STATEMENT
INNOVATIVE DESIGN CONCEPTS
Modular & Adjustable Fit
Ergonomic Comfort
Multi-Use Aesthetics
Harnesses that adapt to different horse breeds and body types, offering a customized experience.
Innovative Materials
A hybrid design that blends performance riding gear with fashion accessories—harnesses that look elegant in the stables and on the streets.
Using padding and contouring to reduce pressure points, making the harness both stylish and functional.
Integrating lightweight yet durable materials like high-performance leather alternatives, carbon fiber buckles, or reinforced stitching techniques.
SUSTAINABILITY
Eco-Friendly Leather Alternatives
Handcrafted, Small-Batch Production
Recyclable Packaging & Minimalist Branding
Using vegan leather, plant-based materials, or upcycled equestrian gear to create a sustainable yet luxurious product.
Promoting artisan craftsmanship, ensuring ethical labor and reducing mass production waste.
Using biodegradable materials for packaging and eco-friendly inks for branding elements.
